Daddy Daydreamer

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GMC says being a good father, friend or son isn't good enough

"Like a pro" commercial: Inspirational or perfection-obsessed?

GMC truck on bridge

Photo: Freeimages.com – Kevin Copple

I was watching a football game on television with my sons, when a GMC commercial appeared. From a marketing perspective, their “Like a Pro” campaign is well-crafted, and targets its demographic (white-collar, upper-middle-class males) well.

The ad starts with an . . .

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September 21, 2017

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All Categories: poetry(23) kid stories(11) emotions(10) gratitude(10) school(9) sports(8) mental illness(7) depression(6) stay-at-home dad(6) mental health(5) birthday(5) empathy(5) racism(5) bipolar disorder(4) brothers(4) daydreaming(4) ottawa(4) football(4) rant(4) bedtime(4) bullying(3) consumerism(3) ethnicity(3) parents(3) masculinity(3) compassion(3) discipline(3) manhood(3) slam(3) ribbon bear(3) fuzzy bunny(3) rituals(3) friendship(3) toronto(2) writing(2) music(2) guitar(2) religion(2) competition(2) new year(2) christmas(2) risk(2) screen time(2) costco(2) robert munsch(2) playground(2) taiwan(2) soccer(2) social media(2) playing favourites(2) seaweed(2) grey cup(2) cfl(2) forgiveness(2) grandparents(2) giving(2) con artist(2) generosity(2) perfectionism(2) risk-taking(2) friendliness(2) homelessness(2) failure(2) scam(2) food(2) credit cards(1) diary(1) sneaking out(1) chess(1) second language(1) harry potter(1) redblacks(1) narcissism(1) teenagers(1) discrimination(1) sex education(1) pd day(1) jehovah's witnesses(1) sibling rivalry(1) simple machines(1) satire(1) lice(1) lenny the louse(1) wilbur the worm(1) mom(1) mothers day(1) journal(1) softball(1) anniversary(1) jesus(1) french(1) marriage(1) gmc(1) will arnett(1) like a pro(1) orange shirt day(1) every child matters(1) anger(1) technology(1) monopoly(1) grandpa(1) grandfather(1) yu-gi-oh(1) stephen hawking(1) methuselah(1) noah(1) heroes(1) ipod(1) the flash(1) globalization(1) spirituality(1) coronavirus(1) good friday(1) easter eggs(1) lion king jr(1) theatre(1) christianity(1) easter(1) cycling(1) camping(1) lrt(1) homophobia(1) six degrees of separation(1) chris triantafilou(1) waterloo warriors(1) loneliness(1) covid-19(1) viktor frankl(1) simon sinek(1) spider-man(1) comfort zone(1) perseverance(1) credit card scam(1) visa(1) carson grove elementary school(1) my name is earl(1) sardines(1) autopilot(1) cheering(1) pokemon(1) movie night(1) atari(1) ottawa river(1) work(1) mother(1) video games(1) sexapalooza(1) sex(1) marketing(1) byward market(1) science(1) baseball(1) toys(1) trading(1) lunch(1) gatineau(1) potluck(1) suicide(1) kindness(1) home