Daddy Daydreamer

All Categories: poetry(22) kid stories(11) emotions(10) school(9) gratitude(9) sports(8) mental illness(7) stay-at-home dad(6) depression(6) empathy(5) mental health(5) birthday(5) bipolar disorder(4) brothers(4) daydreaming(4) ottawa(4) football(4) racism(4) bedtime(4) friendship(3) ethnicity(3) discipline(3) parents(3) masculinity(3) manhood(3) compassion(3) fuzzy bunny(3) rituals(3) ribbon bear(3) bullying(3) consumerism(3) toronto(2) writing(2) music(2) guitar(2) religion(2) rant(2) competition(2) new year(2) christmas(2) risk(2) screen time(2) costco(2) robert munsch(2) playground(2) taiwan(2) soccer(2) social media(2) playing favourites(2) seaweed(2) grey cup(2) cfl(2) forgiveness(2) grandparents(2) giving(2) con artist(2) generosity(2) perfectionism(2) risk-taking(2) friendliness(2) homelessness(2) failure(2) scam(2) food(2) slam(2) sneaking out(1) teenagers(1) chess(1) potluck(1) spirituality(1) redblacks(1) second language(1) discrimination(1) french(1) sex education(1) pd day(1) jehovah's witnesses(1) sibling rivalry(1) simple machines(1) satire(1) lice(1) lenny the louse(1) wilbur the worm(1) mom(1) mothers day(1) journal(1) softball(1) anniversary(1) jesus(1) marriage(1) technology(1) gmc(1) will arnett(1) like a pro(1) orange shirt day(1) every child matters(1) anger(1) cycling(1) monopoly(1) grandpa(1) grandfather(1) yu-gi-oh(1) stephen hawking(1) methuselah(1) noah(1) perseverance(1) ipod(1) narcissism(1) harry potter(1) heroes(1) good friday(1) easter eggs(1) lion king jr(1) theatre(1) atari(1) christianity(1) easter(1) the flash(1) camping(1) coronavirus(1) six degrees of separation(1) chris triantafilou(1) waterloo warriors(1) loneliness(1) lrt(1) viktor frankl(1) simon sinek(1) spider-man(1) comfort zone(1) homophobia(1) credit card scam(1) visa(1) covid-19(1) my name is earl(1) mother(1) sardines(1) pokemon(1) movie night(1) autopilot(1) cheering(1) work(1) toys(1) video games(1) sexapalooza(1) sex(1) marketing(1) suicide(1) science(1) baseball(1) trading(1) credit cards(1) lunch(1) ottawa river(1) byward market(1) gatineau(1) diary(1) home

GMC says being a good father, friend or son isn't good enough

"Like a pro" commercial: Inspirational or perfection-obsessed?

GMC truck on bridge

Photo: Freeimages.com – Kevin Copple

I was watching a football game on television with my sons, when a GMC commercial appeared. From a marketing perspective, their “Like a Pro” campaign is well-crafted, and targets its demographic (white-collar, upper-middle-class males) well.

The ad starts with an . . .

Read More

September 21, 2017

Archive

All Categories: poetry(22) kid stories(11) emotions(10) school(9) gratitude(9) sports(8) mental illness(7) stay-at-home dad(6) depression(6) empathy(5) mental health(5) birthday(5) bipolar disorder(4) brothers(4) daydreaming(4) ottawa(4) football(4) racism(4) bedtime(4) friendship(3) ethnicity(3) discipline(3) parents(3) masculinity(3) manhood(3) compassion(3) fuzzy bunny(3) rituals(3) ribbon bear(3) bullying(3) consumerism(3) toronto(2) writing(2) music(2) guitar(2) religion(2) rant(2) competition(2) new year(2) christmas(2) risk(2) screen time(2) costco(2) robert munsch(2) playground(2) taiwan(2) soccer(2) social media(2) playing favourites(2) seaweed(2) grey cup(2) cfl(2) forgiveness(2) grandparents(2) giving(2) con artist(2) generosity(2) perfectionism(2) risk-taking(2) friendliness(2) homelessness(2) failure(2) scam(2) food(2) slam(2) sneaking out(1) teenagers(1) chess(1) potluck(1) spirituality(1) redblacks(1) second language(1) discrimination(1) french(1) sex education(1) pd day(1) jehovah's witnesses(1) sibling rivalry(1) simple machines(1) satire(1) lice(1) lenny the louse(1) wilbur the worm(1) mom(1) mothers day(1) journal(1) softball(1) anniversary(1) jesus(1) marriage(1) technology(1) gmc(1) will arnett(1) like a pro(1) orange shirt day(1) every child matters(1) anger(1) cycling(1) monopoly(1) grandpa(1) grandfather(1) yu-gi-oh(1) stephen hawking(1) methuselah(1) noah(1) perseverance(1) ipod(1) narcissism(1) harry potter(1) heroes(1) good friday(1) easter eggs(1) lion king jr(1) theatre(1) atari(1) christianity(1) easter(1) the flash(1) camping(1) coronavirus(1) six degrees of separation(1) chris triantafilou(1) waterloo warriors(1) loneliness(1) lrt(1) viktor frankl(1) simon sinek(1) spider-man(1) comfort zone(1) homophobia(1) credit card scam(1) visa(1) covid-19(1) my name is earl(1) mother(1) sardines(1) pokemon(1) movie night(1) autopilot(1) cheering(1) work(1) toys(1) video games(1) sexapalooza(1) sex(1) marketing(1) suicide(1) science(1) baseball(1) trading(1) credit cards(1) lunch(1) ottawa river(1) byward market(1) gatineau(1) diary(1) home